Career Profile
I have specialised in digital marketing since 2007 and I am currently Partner Programme Manager at Matomo, the privacy-first, Free software web analytics platform. My role is to understand the needs of Matomo users and partners so as to help them get the most out of the solution. Before joining the Matomo team full time, I spent more than twelve years as an independent digital analytics trainer and consultant, working with organisations all around the world. For eleven years I was also an associate professor in digital marketing at the University of Angers (France). I have written seven books about digital marketing, covering Matomo, Piwik, Google Analytics, Google Tag Manager, App Inventor 2 and more, most of which are available on Amazon. I also created the FLOSS Marketing School to provide free education about Free software and Open Source solutions to everyone.
Professional Experiences
Partner Programme Manager
2024 - PresentI am in charge of understanding the needs of Matomo users and partners in order to help them get the most out of Matomo Analytics, and I manage the Matomo Partner Programme.
Manager of Customer Success
2023 - PresentI help Matomo customers succeed with the solution and make the most of their analytics.
Matomo Analytics Trainer & Consultant
2011 - 2024For more than twelve years I trained and advised businesses, public administrations and non-profits worldwide, mainly about digital analytics technologies and Matomo in particular. Most of my clients were based outside of France.
Associate Professor in Digital Marketing
2012 - 2023I taught, in both French and English, International E-marketing, E-reputation, Web Analytics, Internet and its technologies, Social Networks, Mobile Marketing and the Internet of Things. I was also co-head of the Master 2 in International Marketing and Management.
International Expert on Free Software
2021 - 2022I acted as an international expert on Free software for the French Ministry of Higher Education, Research and Innovation.
Online Content & Email Marketer
2017 - 2019I was in charge of training, writing marketing content, sales and privacy. The projects I was involved in included GDPR, Matomo Tag Manager documentation, the Partner program, the blog and newsletters.
Chief Digital Officer
2015 - 2016I worked for one of the most hyped French startups for some months, where I was in charge of setting up all their digital infrastructure.
Webmarketing Manager
2012 - 2015I worked for three years for a worldwide price comparison website group. I was in charge of defining the internationalisation strategy and promoting the price comparison websites accordingly. Although the company massively used Google services, I kept learning and studying Matomo on my own and delivered trainings.
Webmarketing Manager
2009 - 2012I worked for three years for a web agency developing websites based on Free software technologies. This is where I learnt about Matomo Analytics, named Piwik at that time, and where I started to deliver my first trainings and wrote my first documentation.
Projects & Achievements
I have been dealing with digital analytics projects since 2010. Here below are the main projects and achievements I have handled so far.
On-site trainings — For years I flew to clients to train their teams on their own premises. For security reasons I do not disclose the names of the organizations I worked for (indeed most of them use Matomo on their intranet), though they include some of the largest ones you can imagine.
Remote trainings — When an on-site training was not possible, I trained companies remotely. Most of the time the training included real-time consultancy, and clients could record the full session in order to replay it afterwards.
Consulting — Some companies just had a single issue with Matomo and wanted a straight answer, so I helped them on focused, one-off missions to move their project forward.
Certification program — I designed, in French, an alpha version of the Matomo certification program: a quiz of questions people could take to get certified if they passed it.
Books — I have written seven books about digital marketing, covering Matomo, Piwik, Google Analytics, Google Tag Manager, App Inventor 2 and more. Among them is the very first book ever written about Matomo Analytics, back when it was still named Piwik. Most of them are available on Amazon.
French Matomo MOOC — I created the first Massive Open Online Course about Matomo Analytics in French, with the help of a great non-profit organization named Zeste De Savoir.
English Matomo MOOC — This project is still ongoing: it consists in providing Matomo education worldwide by opening my university classes to everyone. It includes a lot of video tutorials.
White papers — In some cases, clients asked me to write Matomo education guides for their teams.
Measurement plan — I designed the Matomo measurement plans organizations needed to collect the right data on their infrastructure.